Privacy Policy

Overview

WacoTX.com is an independent guide to Waco, Texas. This policy explains what information we collect, how we use it, and the choices you have. It is not a guarantee that the site meets every requirement of every privacy law; it describes our actual practices.

Information We Collect

When you browse the site we may collect standard technical data: IP address, browser type, device, referring page, and the pages you visit. If you submit a form — contact, business claim, or advertising inquiry — we collect the details you enter, such as your name, email, phone, and message.

Cookies and Similar Technologies

We use cookies and similar technologies for three purposes:

• Strictly Necessary — required for the site to function, such as remembering your cookie consent choice. These cannot be disabled.
• Analytics — Google Analytics 4 measures traffic and page visits so we can understand what content is useful. Optional.
• Advertising / Marketing — used to measure ad performance and build remarketing audiences. Optional. None are currently active.

On your first visit, analytics and advertising are off by default. You can accept all, reject non-essential cookies, or manage individual categories using the cookie banner. You can change your choice at any time through the Cookie Preferences link in the footer.

Google Analytics

We use Google Analytics 4 to collect aggregated traffic data. Google may store cookies on your device if you consent to analytics. We use Google Consent Mode v2, which means analytics and advertising storage are denied until you grant consent. See Google's privacy practices for more detail.

Third-Party Content

Some pages embed maps, images, or links from third parties such as Google Maps, Wikimedia Commons, and Unsplash. These providers may set their own cookies or collect data when you interact with their content. We link to external business websites for your convenience and are not responsible for their privacy practices.

How We Use Information

We use collected information to operate and improve the site, respond to messages, review business claims, and understand which pages are useful. We do not sell visitor information.

Your Choices

You can manage cookies through the banner or the footer link. You can also disable cookies in your browser, though strictly necessary cookies are required for the site to work. If you want a record of your submission corrected or removed, contact us.

Contact

Questions about this policy or your data can be sent through our contact page.